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^{Client Background:}

A direct-to-consumer (DTC) cannabis brand facing compliance restrictions that prevent traditional advertising. The brand was about 18 months old and struggled to grow beyond a certain point due to low domain authority.
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Campaign Duration: 12 months of focused SEO optimization.

^{Campaign Objectives:}

• Increase organic traffic from non-branded keywords.
• Enhance search engine visibility for product and collection pages.
• Boost overall site engagement and revenue.

^Strategy:

1. Brand and User Research: Conducted thorough research on the brand and its user base to understand their niche within the cannabis market.
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2. Content Strategy: Focused on doubling down on content that aligns with the brand's strengths and resonates with the niche audience.
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3. Link Building: Enhanced link-building efforts to improve domain authority and search rankings.
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4. Product Optimization: Realigned product pages to better target the identified niche audience.

^Results:

• Non-branded Clicks: Increased from 13.5K to 23.5K, a 74% growth.
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• Non-branded Impressions: Increased from 1.36M to 4.2M, a 208% rise.
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• Total Clicks: From 13.5K to 23.5K, a 74% increase.
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• Total Impressions: From 1.36M to 4.2M, a 208% increase.
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• Average CTR: Adjusted from 1% to 0.6% due to increased impressions.
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• Average Position: Enhanced from 41 to 24.5.

^{Growth Story and Achievements:}

‍Initially, the cannabis brand struggled to grow beyond a certain point due to low domain authority and the inability to advertise traditionally due to compliance restrictions. Tacticone stepped in to set the right goals of reaching the niche audience and increasing sales.

By understanding their niche audience, we conducted thorough research to target the right segments. We also improved their content strategy, ensuring it resonated with their audience while implementing necessary SEO fixes. This approach increased non-branded traffic to the site, both to the blog and product/collection pages.

The traffic to the blog played a crucial role in increasing brand awareness among the niche audience, while the traffic to product and collection pages directly contributed to revenue growth. The accompanying graph illustrates a consistent upward trend in both impressions and clicks over the campaign period, highlighting the successful implementation of our SEO strategies.

In conclusion, Tacticone's strategic approach increased organic traffic and significantly enhanced the brand's online presence and market positioning, ultimately leading to better engagement and increased revenue.

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