Cannabis SEO Services

Understanding Client Goals: We start by gaining a deep understanding of our client's business objectives, target audience, and competitive landscape within the cannabis industry.

Industry Analysis: We conduct thorough research into the cannabis market, identifying trends, consumer behavior, and popular search queries related to cannabis products and services.

Keyword Identification: Using advanced SEO tools and techniques, we compile a list of relevant keywords and phrases that have high search volume, low competition, and strong relevance to our client's offerings.

Long-tail Keywords: In addition to targeting broad keywords, we also focus on long-tail keywords specific to the cannabis industry, allowing us to capture highly targeted traffic and improve conversion rates.

Content Alignment: We ensure that the keywords identified align seamlessly with our client's content strategy, including website copy, blog posts, and other digital assets.

Monitoring and Optimization: Keyword research is an ongoing process. We continually monitor keyword performance, analyze changes in search behavior, and optimize our strategies to stay ahead of the curve and drive sustainable results for our clients.

Strategic Partnerships: We form alliances with influential players in the cannabis industry, leveraging their networks for authoritative backlinks.

Link Reclamation: We identify and reclaim lost or broken backlinks, restoring valuable link equity to our client's website.

Competitor Analysis: By analyzing competitors' backlink strategies, we uncover opportunities to outperform and dominate the cannabis space.

Continuous Monitoring: We utilize advanced tools to monitor backlink performance, ensuring ongoing optimization for maximum impact.

As a cannabis SEO expert, Tactione tracks revenue from non-branded keywords as our primary KPI

Secondary metrics influencing revenue from non-branded keywords are:

Organic Traffic: Tracking the increase in organic traffic to your brand's website indicates the effectiveness of SEO efforts in driving visibility and attracting potential customers.

Non-branded clicks:

Keyword Rankings: Monitoring keyword rankings for targeted terms helps gauge progress in improving search engine visibility and capturing relevant audience searches.

Conversion Rate: Analyzing the conversion rate from organic traffic provides insights into how effectively SEO efforts are driving qualified leads and sales for your brand.

Backlink Profile: Assessing the growth and quality of the backlink profile indicates the success of outreach and content strategies in building authority and credibility within the industry.

Measuring ROI (Return on Investment) for SEO efforts involves tracking key metrics to assess the impact of SEO activities on revenue generation. Here's how you can calculate ROI using a similar approach for SEO for CBD companies.

Non-branded clicks: These are clicks generated from search terms not specifically branded to your brand. Track these clicks using tools like Google Analytics or SEO analytics platforms.

10% of branded clicks: Branded clicks refer to clicks generated from searches containing your brand name. Allocate 10% of branded clicks as attributable to SEO efforts.

Conversion rate: Calculate the percentage of website visitors who complete desired actions, such as making a purchase. Divide the total number of conversions by the total number of clicks or sessions.

AOV (Average Order Value): Determine the average amount spent by customers in a single transaction. Divide the total revenue by the total number of orders.

Now, to calculate the revenue from SEO over 12 months, you can follow these steps:

Revenue from SEO=(Non-branded clicks+0.1×Branded clicks)×Conversion rate×AOV

Once you have the revenue from SEO, you can compare it to the investment made in SEO activities to calculate the ROI. The ROI formula is:

‍

This will give you a percentage that represents the return on investment from your SEO efforts in the fashion industry over the specified period.

When it comes to SEO for cannabis businesses, ensuring compliance with regulations is just as crucial. Here's how we ensure adherence to advertising rules:

Regulatory Awareness: We maintain a thorough understanding of local, national, and international regulations governing the advertising of cannabis products, specifically focusing on SEO practices.

Legal Compliance: Before optimizing any website or content for search engines, we conduct a comprehensive legal review to ensure alignment with all relevant laws and regulations related to cannabis advertising.

Platform Policies: We carefully review the advertising policies of search engines and other platforms to ensure that our SEO strategies comply with their guidelines regarding cannabis-related content.

Age-Appropriate Targeting: To prevent exposure to underage individuals, we implement age-appropriate targeting strategies in our SEO efforts, ensuring that cannabis-related content is only visible to audiences above the legal age for consumption.

Transparent and Accurate Messaging: We prioritize transparency and accuracy in all SEO-optimized content related to cannabis products, avoiding any misleading or exaggerated claims while still effectively promoting the benefits of the products.

Educational Content Focus: In jurisdictions where direct product advertising is restricted, we focus on creating educational content about cannabis that complies with regulations while still providing valuable information to consumers.

Monitoring and Adjustment: We continuously monitor the performance of our SEO strategies and promptly adjust them to ensure compliance with evolving regulations and guidelines in the cannabis industry.