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Client Overview:

A leading online women's clothing brand, specializing in offering a diverse range of fashion choices. Since its launch in 2012, it has become the ultimate fashion destination for enthusiasts worldwide. Operating in over 130 countries and endorsed by renowned It Girls, models, and influencers, its devoted customers are its cornerstone. Offering 100+ new releases weekly. 

Challenges Faced:

Intense Market Competition: The women's fashion and accessories sector is fiercely competitive, making it difficult to differentiate from competitors and capture market share.

Non-Branded Traffic: Despite a reputation for high-quality products, struggled to attract non-branded organic traffic to the website. Visibility in search engine results for generic fashion-related queries was low, resulting in minimal organic traffic and hindering online presence.

Backlink Profile Improvement: While had some backlinks, there was a significant opportunity to enhance the quality and quantity of backlinks to strengthen domain authority and improve search engine rankings.

Keyword Optimization: The existing keyword strategy lacked depth and specificity, necessitating a more focused approach to keyword research and optimization to target high-value keywords with significant search volume and relevance to products.

Strategies Implemented:

Backlink Building Focus:

Conducted a thorough analysis of the existing backlink profile to identify strengths, weaknesses, and opportunities for improvement.

Developed a strategic backlink acquisition plan focused on acquiring high-quality, authoritative backlinks from reputable websites within the fashion and lifestyle niche.

Leveraged outreach efforts to establish partnerships, collaborations, and guest posting opportunities with influencers, bloggers, and media publications to secure valuable backlinks.

Monitored backlink performance and adjusted strategies as needed to continuously improve the quality and quantity of inbound links, thereby enhancing domain authority and search engine rankings.

Keyword Research and Optimization:

Conducted extensive keyword research to identify relevant, high-value keywords with significant search volume and low competition in the women's fashion and accessories industry.

Results:

Backlink Performance:

Achieved a significant increase in the quantity and quality of backlinks pointing to the website, resulting in improved domain authority and search engine rankings.

Traffic Growth:

Experienced a significant uplift in non-branded organic traffic over the past 6 months compared to the previous 6 months, with approximately a 67.32% increase. This indicates the effectiveness of the SEO campaign in driving business growth and expanding reach to new potential customers.

Overall Growth:

Increased conversions and revenue attributed to the improved online visibility, higher search engine rankings, and enhanced user experience resulting from strategic backlink building and keyword optimization efforts.