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With the increase in high-quality, qualified, non-branded organic traffic leading to  improved user engagement metrics and higher conversion rates, the brand has successfully enhanced its online presence and increased organic revenue by 48% 
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^{Client Overview:}‍

Premium denim brand based in the United States, specializing in high-quality jeans for men and women. Founded on the principles of quality craftsmanship and affordable luxury, strives to provide customers with comfortable, stylish denim options through their online store.

Objective: Increase non-branded keyword rankings, enhance organic traffic, and boost revenue by expanding our organic search market share.
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^{Issues Addressed:}‍

• Technical Errors:
  
  Upon initial assessment, the website suffered from various technical errors, including slow page loading times, poor mobile responsiveness, and crawlability issues. These technical shortcomings hindered the website's performance in search engine result pages (SERPs) and negatively impacted user experience.

• Lack of Non-Branded Keywords:
  
  Primarily relied on branded keywords for organic traffic, limiting their reach to users already familiar with the brand. The absence of non-branded keywords hindered their ability to attract new customers actively searching for denim products online.
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^{Plans Put into Action:}‍

• Technical SEO Audit and Optimization:
  Conducted a comprehensive technical SEO audit to identify and address website issues affecting crawlability, indexability, and overall performance.
  Implemented optimizations to improve page loading speed, enhance mobile responsiveness, and ensure proper indexing of website pages by search engines.
  
  

• Keyword Research and On-Page Optimization:
  Conducted extensive keyword research to identify relevant non-branded keywords with high search volumes and moderate competition.
  
  Optimized on-page elements such as meta titles, meta descriptions, heading tags, and content to target non-branded keywords effectively while maintaining brand relevance.
  
  

• Content Creation and Optimization:
  Developed a content strategy to create informative, engaging, and SEO-friendly content related to denim fashion, styling tips, and care guides.
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• Creating new collections: 
  Optimized existing product pages and created new landing pages to target specific non-branded keywords and address user search intent effectively.
  
  

• Backlinking Strategies:
  Executed a backlinking strategy to acquire high-quality, relevant backlinks from authoritative websites within the fashion and lifestyle niche.
  
  Leveraged guest blogging, influencer partnerships, and outreach campaigns to earn backlinks and improve the website's domain authority and credibility.
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• Our international SEO strategy involves analyzing and implementing personalized experiences based on the visitor's location, increasing relevance and conversion rates.
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^{Measurable Results:}‍

• Organic Traffic Growth: Achieved a 2,195.89%  increase in organic traffic over 12 months . 
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• Keyword Rankings: Secured top positions for competitive non-branded keywords, boosting visibility and attracting targeted traffic.

The Ahrefs screenshot below demonstrates a significant increase in organic traffic and an improvement in the number of keywords ranking in the top 3 positions.
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